Providing a Comprehensive View
Property tour videos offer potential viewers a compelling and immersive experience. Unlike static images, videos provide a dynamic perspective, allowing buyers to visualise themselves walking through each room, exploring the various features, and getting a genuine feel of the property. By showcasing the house from different angles, highlighting key selling points, and giving a seamless walkthrough, videos enable potential buyers to make a more informed decision about whether the property suits their preferences and needs.
Reaching a Wider Audience
Video content helps to give homeowners maximum exposure for their listings. Mobile video consumption rises by 100% every year, according to research by Insivia. So, a video tour is a must if you want your home to be seen. With the rise of social media, sharing property tour videos across platforms such as YouTube, Facebook, Instagram, and X (Twitter) can significantly expand the reach of a listing.
Help People Remember Your Property
Research has consistently shown that people remember more information when presented visually compared to text or static images. In fact, studies have shown that viewers remember 95% of what they see in a video, compared to just 10% of what they read, increasing the chances of securing that all-important sale.
Property tour videos create a lasting impression. The combination of visuals, sound, and narration leaves a more significant impact on viewers’ memory, ensuring they retain crucial details about the property. This increased recall factor can be instrumental in setting your listing apart from competitors and increasing the chances of getting potential buyers to take the next step.
Generating More Interest
Videos have an inherent ability to evoke emotions, capturing attention and sparking interest like no other medium. Video can showcase your home’s unique features, highlighting its selling points and creating an emotional connection with potential buyers. A well-crafted video can effectively convey the property’s atmosphere, lifestyle, and ambience, leaving viewers longing to experience it firsthand. This heightened interest translates into higher engagement, more enquiries, and a greater likelihood of securing a sale.
Higher Engagement Rates
In an era where attention is a scarce commodity, it is crucial to grab and maintain the attention of potential buyers. Studies have shown that videos consistently outperform static images in terms of engagement rates. Buyers are more likely to continue to watch a video than spend time scrolling through numerous images. Incorporating informative and visually appealing property videos ensures your listings stand out and entices viewers to book a viewing to explore the property further.
So, don’t settle for static images; ask us about our new property tours when you enquire about selling your home with us.
